Adtrain Limited - Skegness

Lauren S.

Michael and Antoine really helped my business climb new heights digitally, by providing constant communication and bringing consistent success to my Google Ads campaigns. I cannot recommend them enough if you're looking to scale your business.

Their experience in managing a high volume of spend allowed them to quickly orchestrate strategies to success which with our budget floating around £25,000 per month was integral.

I would highly advise anyone who is in the process of choosing a digital partner and who has had the chance to speak with these guys to onboard them.

Professional from start to finish and results were delivered, then exceeded.

Hannah D.

Reece has been brilliant to work with - by far, the most responsive agency that I have worked with! Always super speedy to get back to me and it is obvious that he really knows his stuff. We really appreciate how AdTrain (both Reece and Harriet) have gone out of their way to provide very clear, thorough audits and are delivering the support that we need. We are really looking forward to continue growing with you, thanks so much!

Sharny R.

My experience with Adtrain has been brilliant. Michael was personable, clear and extremely helpful from the very start of our interaction. His expertise was obvious, and he was kind and patient with me as I tried to follow his suggestions for preparing my campaigns. My sales literally went from averaging 2 per month to one a day. He knows the business. Totally worth the price. Thank you Michael. Looking forward to expanding my business with your help.

Kate B.

When I first approached Adtrain in April 2023, they sounded great. Very authoritative. They audited my Google Ads account and sent me a video explaining all the things my previous agency had done wrong. Adtrain talked at length about the missed opportunities on my ads account and were confident they could reduce the cost per lead. I was clear with them, in several phone conversations, that my priority was to acquire UK leads at £1.50 each and USA leads at £5 each. This was a very achievable goal and had been achieved on my account for long periods in 2022.

I paid my previous ad agency £1491 per quarter. Adtrain charged me £7690 - five times as much. I was told this was because I had a big ads budget and my account would need a lot of management. I decided to take the risk as they seemed to know what they were doing and promised big improvements.

Warning bells sounded immediately when Adtrain started delivering lead costs at £10 each. I contacted my account manager immediately and asked what was going on. He assured me the lead cost would fall and to be fair, it did, over time. But it never once reached the goals I was looking for (in order to be profitable) and had been told were achievable. On average, the UK leads came in at over double what I needed them to be - around £3.50 each. Leads from the USA were slightly closer to target at £6.50 each. In addition, despite charging me a huge management fee (because of my supposed large ads budget) Adtrain spent only half the budget.

I raised concerns with my ads manager throughout my contract, but was always told things were in hand. They weren't. At the end of the contract, I took my complaint to the top - to Michael Elliot, who owns Adtrain - but he couldn’t have been less interested.

There was no apology, no offer of a refund, no goodwill gesture to make amends. (In fact, a sign of Adtrain's incompetence is that they accidentally billed me for another month instead. I did manage to get this refunded, after chasing them). I get the impression that Mr Elliot is young and inexperienced in customer service. His tone was dismissive, responding with patronising smiley faces to some of my comments. Mr Elliot handed the entire complaint to my account manager to deal with, despite the fact that this was the very person whose performance I was complaining about.

I held off writing this review on the off chance that Adtrain had somehow magically acquired high quality leads for me that would perform well. They did not. I've just run a sales launch which mirrors the one I ran this time last year, and the results couldn't be more different.

In 2022, the leads acquired via Google ads throughout Q2 generated a profit of £9k during a launch in July 2022. In the 12 months since then, those leads have generated a further £14k during subsequent launches, so that's an overall profit of £23k. This year, the small number of leads that Adtrain acquired throughout Q2 of 2023 have performed poorly. After paying Adtrain and the cost of the ads themselves, I am currently out of pocket by more than £10k.

Adtrain were critical of my old agency, but Adtrain have actually performed WORSE than them! My old ad agency was cheap if nothing else. With AdTrain, you pay full whack for what *sounds* like a high quality service, but actually isn't.

I hope my review will be of use to others. My top tip is: try to avoid having any conversations with Adtrain on the phone. This is where many promises were made with me that later couldn't be proved and I wish I'd got it in writing. In summary, I feel this company has nailed its sales pitch, but hasn’t yet mastered Google ads or good customer service. I'm not normally one for writing reviews, but when a company treats you badly AND doesn't seem to care... you don't have many other choices.

Bayzos E. A.

We first came across Michael (Adtrain founder & owner) and as a start up we had a lot of questions regarding digital marketing in-particular Facebook & Google Ads. As always, we had many messages of “experts” telling us they can make us rich overnight. However, Michael took the time to answer the questions we were asking. This went on for months whilst the rest of these experts kept filling our inbox with spam!

Naturally by helping us we built trust with Michael so when the time came to invest in a digital marketing expert, we went straight to Michael at Adtrain. I can honestly say the decision to go with Adtrain is one of a couple of reasons we have gone from a start up to a business that has grown significantly.

As a start-up on limited budget, it is so important you can find someone you trust in the digital marketing world. There are so many companies that charge a fortune and have no time for you.
Adtrain always have the time for us. We jump on zoom calls a lot to explore new ideas to continuously improve.

Michael is passionate about always improving his clients’ businesses. Even until today if we get stuck on anything to do with digital marketing Adtrain are there to help us out right away.

I cannot stress the importance as a director of a small business to get your digital marketing expert right. I recently referred a friend to Michael after he had bad experiences with “big” digital marketing companies, and he is now happy and seeing results.

We’re so grateful for Adtrain and Michael.

Gary Simpson
Director of Bayzos Estate Agents

Chris J.

Adtrain have been overseeing our SEO and Google Ads for a few months now in what is a very competitive industry and we’ve seen incredible growth. The results are one thing but the way Michael and his team deliver their service is what is most impressive. Trusting someone to handle our £80-90k per month ad spend is a big deal but we’ve not looked back. 5 star service.

Martin H.

Michael provided a quick, effective and a professional service. He delivered fantastic results on a global scale, great communication throughout and took the time to explain his strategy and approach in detail.

I will definitely be using him again for future projects.

Stephen P.

Adtrain started with us 3/4 months ago when we found ourselves struggling with Google and many other complex issues regarding marketing! From the word go they have been out standing in reassuring us with what they would do, what they are doing, and what they already done! Everything Adtrain said they would do for us, they have gone above and beyond to do just that and even more so, Adtrain has taken my company from busy, to the busiest. Highly recommended 5 stars!!!