Adopter - Green Technology Marketing - Durham

Rez Uddin

’When Qflow started scaling and we finally had the budget to outsource our social media marketing, I reached out to Adopter right away after seeing their LinkedIn posts so frequently on my feed.

Since then, I can honestly say Adopter is a godsend! Adopter has taken much of the heavy lifting off our plate by conducting research, wireframing, and managing the creation and scheduling of our campaigns. They're incredibly fast and always deliver on time. They really take into consideration our brand, tone of voice and positioning in the market. It’s great to work with an organisation that also cares about their client’s wellbeing. They truly go above and beyond.

I've had the chance to meet several members of their team, and it’s clear why they function so efficiently and consistently produce high quality work. Their well-established processes ensure they manage both their own workload and client projects seamlessly. They never miss the little details and have deep expertise in social media and website development. Our presence online has proven to be impactful especially when we are at events & awards – everyone recognises us!

It's an exceptionally talented team with a stellar reputation and impressive clientele. It’s been a true pleasure working with a team like this. I have never seen any agency like this in my 8 years of marketing.

The co-founders Katherine and Matt have built an incredible company & would highly recommend them to anyone and everyone! ‘’

Rezwana K Uddin – Marketing Executive - Qflow

Konstantina Koulouri

Adopter ran the full publication process for our paper "The Rise of Web3: Nature’s Potential in the Digital Age", including design, copyediting, and launch.
Katherine, Matt, and the Adopter team responded rapidly to our needs throughout the process. They navigated our complex organisation with professionalism to get the work delivered within a very short timeline.

Adopter expertly coordinated the project. They simplified the technical language and shaped the messaging to reach our target audience. They also developed infographics and created an innovative design that fits our organisation's style.

Adopter shaped the messaging and created content for social media. They successfully handled sensitivities around the Web3 topic and navigated our diverse network of partners and contributors. The social media campaign around the launch reached 12,000 people. It boasted a 5% click-through rate and a remarkably strong 6.4% engagement rate.

Adopter has been a long-term partner of the Nature Investor Circle and NatureFinance. I can say with confidence that Adopter is a fantastic marketing partner. They are ideal for emerging green technologies and sustainability-focused non-profits. When you work with Adopter, you can trust that they will deliver your work on time and to a very high standard.

Jannika Aalto

Adopter supported us in revamping the Encyclopenergy website to make it easy for our internal team to update and customise. We found Matt and Adopter well-organised and very easy to work with. Right from the start, the work followed a clear process, where the Adopter team met all the agreed deadlines and always kept us informed on the progress.

Throughout the process, Matt and Adopter were proactive and very receptive to feedback. We are not web designers or developers, so it was great to work with someone we could speak to from a functionality perspective, describing a desired outcome in non-technical terms, and have Adopter guide us through a range of approaches (always jargon-free) and bring us the best solutions.

Before Adopter's support, our original third-party developer provided us with a 'black box' website. However, after Adopter's intervention, the site has transformed, becoming easier to use and edit. Our team members now feel more comfortable accessing it.

As a value-led organisation, we also appreciate the fact that Adopter is a certified B Corp. If you're seeking a reliable web design and development partner that's easy and pleasant to work with, Adopter is the perfect choice!

James MacDonald

Solena Materials is an engineering biology start-up creating high performance fibres to tackle the problem of microplastic pollution. We develop a new class of synthetic fibre-forming proteins that are customisable and non-oil derived. Following a round of investment, we needed Solena's website redesigned to ensure that it effectively communicates our technology. One of the key challenges was striking the right balance of technical detail. We wanted our website to be accurate and informative, without overwhelming the reader with excessive technical information. After two suppliers failed to deliver, we approached Adopter who proved to be an excellent fit for our website needs. The process was clear, well-organised, and iterative. Adopter's team provided us with a complete solution. From key messages creation to copywriting, web design, expanding our branding, development, and onboarding our team, Adopter guided us through the work always keeping the deadlines. Overall, Adopter proved to be a trustworthy, reliable marketing partner. They'll be a great fit for other scaling green-tech and engineering biology start-ups needing clear and effective websites and messaging.

Leon Howe

Matt and Katherine from Adopter delivered a very informative and interactive session for Durham City Incubator to assist startup founders in using their personal social media channels to maximise their business communications strategy and enhance their credibility. The participants really enjoyed the workshop and left it ready to act!

Miles Austin

Working with Adopter has been a smooth, efficient, and productive experience. We have consistently been pleased with the outcomes, which have always been delivered on time.

Tim Capper

I contacted Matt through the ConceptionX expert network as I was struggling to tell the story of my energy tech startup, OptiSpark, to investors and potential customers. It was a great decision! During an hour-long session, Matt took me through an organised business storytelling process that allowed us to clarify and build a compelling narrative. I left the session with a clear, persuasive story and a practical framework to develop it further. As a result, I have been able to deliver more effective pitches, with potential investors and audience members praising our storytelling. Working with Matt has been a very valuable experience, and every deeptech and climate tech startup would benefit from his support.

Katherine A Foster

The Green Digital Fintech Alliance is very fortunate to be working with Adopter. When I came on board as Executive Director Matt and the team made themselves available day and night for a very tight deadline on our relaunch before COP27. Matt adapted to our team dynamic, advising us on the best structure and course of actions and being flexible when we needed to pivot on key elements. He kept us all on track, setting and maintaining key milestones and was very responsive with any requested changes or clarifications actioned within minutes. We look forward to continuing working with Adopter and highly recommend them.