SD Create - Belfast

Sarah H.

I’ve worked with Sinead on countless projects over the past ten years and would recommend her to any business or brand looking for a creative partner to deliver to an exceptional standard.

Sinead has a wealth of experience in PR and marketing. She’s wonderful with people, amazing with words and asks the right questions to get a clear understanding of what’s required. Sinead is joy to work with; nothing is is too much trouble and she brings enthusiasm, insight and passion to the projects she works on.

Petra D. 1.

Sinead and I have had occasion to work together on numerous projects over the years as Sinead’s career has evolved from magazine editor, to head of consumer PR in an exceptional local agency, to MD of her own creative consultancy.

In every instance I have unfailingly found Sinead to be an absolute joy to work with. A consummate professional who is passionate and creative in her approach. A seemingly endless reserve of energy for the all plates she spins in her professional capacity, complemented by an enviable breadth of experience, have given Sinead the expertise required to craft engaging content and campaigns. From innovative and attention grabbing ideas through to crisis management, she is a trusted advisor across our businesses.

The Beannchor Portfolio spans a considerable range of outlets, each with its own voice, unique brand and specific requirements - each of which Sinead innately understands and responds to their needs accordingly. I have no hesitation whatsoever in recommending Sinead and her consultancy, SD Create to all their prospective future clients.

Ann G.

I have had the pleasure of working with Sinead for over two years on a diverse range of projects and campaigns, including brand marketing, crisis communications and media relations.

Sinead’s creative flare is matched only by her passion for delivering results. SD Create is a breath of fresh air in the industry, offering much more than a traditional consultancy; they’re a true collaborative force deeply vested in the success of your business.

claire S.

THE BRIEF WAS NOT EASY:
PROMOTE AN IRISH BASED NOVEL TO THE LOCAL COMMUNITY FROM A DEBUT WRITER WHO LIVED ABROAD…
As a new client I found Sinead to be refreshingly enthusiastic and ambitious about the job ahead. From the get-go she was proactive rather than reactive and was always finding new and creative ways to promote my book.
Her style was collaborative, but when needed, she had the confidence and foresight to take the initiative. There were many occasions she went far above the brief to secure publicity and I couldn’t have been more pleased with the results. From print media to television, radio interviews to social media posts - the reach she achieved was both extensive and targeted.
For me, one of her most impressive qualities was that she always took the call - no matter what time of the day (or night) it was.
Sinead has no ego or edges (unusual within the PR world) and I really look forward to working with her again.
As a new client I found Sinead to be refreshingly enthusiastic and ambitious about the job ahead. From the get-go she was proactive rather than reactive and was always finding new and creative ways to promote my book.
Her style was collaborative, but when needed, she had the confidence and foresight to take the initiative. There were many occasions she went far above the brief to secure publicity and I couldn’t have been more pleased with the results. From print media to television, radio interviews to social media posts - the reach she achieved was both extensive and targeted.
For me, one of her most impressive qualities was that she always took the call - no matter what time of the day (or night) it was.
Sinead has no ego or edges (unusual within the PR world) and I really look forward to working with her again.

Adam F.

Sinead is one of the best PR professionals around for me. She's an excellent communicator and leads from the front with all her campaigns. She's a real joy to work with!